If you've ever felt your stomach tighten the moment a sales conversation gets real — the moment you have to name the price, ask for the yes, or push past the polite let me think about it — you're not alone. Sales is the single business activity most women I work with secretly dread, even the ones who are genuinely great at it.

In this solo episode, I push back on the cultural story that selling is something you either love or hate, something you're either built for or you're not. The truth is, almost no one is built for sales the way the bro-marketing internet would have you believe. The people who do it well have just figured out a process — a way of moving a prospect from interested to converted that doesn't require you to perform, manipulate, or pretend to be a personality you're not.

I walk through what that process actually looks like, where most women lose deals they could have closed, and the specific shifts that turn sales from a thing you avoid into a thing you can do without flinching. We talk about how to read a prospect, how to handle the objection underneath the objection, and how to ask for the yes in a way that protects both the relationship and your numbers.

If sales has been the part of your business you keep procrastinating on, this is the episode that will help you stop avoiding it.

This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.

About the show:

The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.

Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm