Almost every company has reports and most companies have dashboards or scorecards they use to keep track of their performance in the areas of marketing, sales, and customer service. Some companies even have detailed dashboards for more specific operational performance tracking but did you know that reports, dashboards, and scorecards will only get you 50% of the way there. More important to this analytical picture is the ability to pull out insights from this data and use these insights to inform your action plan. Today very few companies are able to uncover insights buried in their data so their marketing, sales, and customer service execution doesn’t improve fast enough and, in most cases, doesn’t improve at all.

What we’ll cover in the show –

• Whose responsibility it is to review the data and uncover these insights