Is your social media strategy still built around followers? The feed isn't a social feed anymore. It's an interest feed. The algorithm shows people content based on what they care about, not who they follow. In this episode of Get Digital Marketing Results, we cover Gary Vaynerchuk's "interest media" concept and what it means for local businesses trying to earn attention from the right customers.

The upside? You don't need a big following. You need to be relevant. The businesses that get traction are the ones that get clear on who they serve and speak directly to that person's concerns, consistently.

In this episode, you'll learn:

✅ Why followers don't equal reach anymore

✅ What "interest media" means and why it matters for local businesses

✅ Why generic content gets ignored by the algorithm

✅ Three content categories that work: questions, mistakes, and what to expect

✅ How to pick your target customer and create content that speaks to them

✅ Three action steps you can start this week

Resources & Links:

• Episode page: www.delosinc.com/episode441

• Website: www.delosinc.com

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