The headlines say search is dying because of AI. The reality is more layered. Google still sends far more referral traffic to local businesses than every AI platform combined, and Google itself is rapidly turning into AI search through AI Overviews and AI Mode. In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what these shifts mean for local visibility, why your Google Business Profile is now an AI source, and the small updates that matter most right now.

The core insight: AI tools are citing Google Business Profiles inside their answers. When your hours, services, photos, or reviews are out of date, you're not just losing map visibility. You're losing visibility inside AI search results too.

You'll learn:

✅ Why Google search isn't disappearing, it's becoming AI search ✅ How your Google Business Profile is now an AI signal, not just a map listing ✅ Why your service pages need to be clear enough for both people and AI tools ✅ Why Bing Places matters again because of ChatGPT ✅ Three things to update on your business this week

Key takeaways:

• AI tools cite Google Business Profiles. Outdated information costs you visibility in places you can't see.

• Google search is becoming AI search. AI Overviews and AI Mode change how results appear, but accurate information still drives who shows up.

• Bing visibility influences ChatGPT. If your Bing Places listing is missing or stale, take a few minutes to fix it.

For show notes and more resources, visit www.delosinc.com/episode447.

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