In this conversation, Indre Kaikare interviews Juozas Sargunas, Co-Founder of MELP - an HR tech startup. They discuss the challenges faced in startup recruitment and sales strategies, particularly focusing on the lessons learned from failures in cold outreach and the importance of building relationships in B2B sales. Juozas shares insights on adapting sales approaches, and the significance of empathy in sales, and offers advice for new startup founders based on his experiences.