This week, the Dirty Heifers roll up their sleeves and dig into the digital dirt — giving real, unfiltered feedback to Happy Soul Soap & Candle Co. on their social media game. From Instagram grids to TikTok reels, we’re breaking down what’s working, what’s missing, and how small businesses can glow up online without losing their handmade charm.

Margaret, Jessie, and Shauna bring their business brains and heifer humor to the table, sharing practical tips every maker can use — whether you’re selling soaps, candles, or anything in between. Expect plenty of laughs, honest opinions, and a few golden nuggets of marketing wisdom.

We’re talking about finding your brand voice, building community, showing your process, and staying consistent on social. Plus, we highlight how storytelling and authenticity (like Happy Soul’s beautiful origin story) can turn casual followers into loyal customers.

So grab your coffee, your phone, and your favorite bar of soap — because it’s time to clean up those feeds, y’all.