Join us as we explore the surprising trend of teens buying Sol de Janeiro’s Brazilian Bum Bum Cream, a product originally marketed for firming and tightening skin. This episode delves into why this fragrant lotion, known for its sweet pistachio scent and vibrant packaging, has become a must-have item among adolescents. Featuring guest Ece, a business and marketing enthusiast, the discussion highlights the role of social media influencers in driving this craze and the peer pressure that makes teens feel they must have this product. The episode also addresses the concerns of parents and dermatologists about young consumers using a product designed for older skin. Despite its popularity, the cream's fragrances and active ingredients may pose risks to sensitive young skin. Ece and Can discuss the responsibility of marketing campaigns and influencers to be mindful of their young audience and the importance of guiding teens to make informed choices. Tune in to understand the allure of Bum Bum Cream and the potential perils it presents for its youngest fans. Let’s discuss it!