LinkedIn is paying more attention to the connection between your profile, your posts, and the conversations you join. And now that LinkedIn content is showing up in AI answers for professional searches, that clarity matters beyond LinkedIn itself.

In this episode of Get Digital Marketing Results, Donna Botti and Bob Clark cover what's actually changing with the LinkedIn algorithm, why your personal profile usually matters more than your company page, and how to make your expertise easier for people and AI to understand.

What's covered:

✅ Why your LinkedIn profile is now a signal, not just a résumé

✅ How content pillars help LinkedIn (and your audience) understand what you do

✅ What kind of engagement actually moves the algorithm now

✅ Why text posts, documents, and carousels can outperform video for some topics

✅ How LinkedIn content is showing up in AI answers and what that means for your visibility

The simple test from this episode:

• If someone looked at your LinkedIn profile and your last ten posts, would they know what you want to be known for?

Three action steps for this week:

• Review your headline and About section so they match the work you want to be known for now

• Pick 2-3 content pillars and look at whether your recent posts support those themes

• Write one substantive post that answers a real customer question, then leave a few thoughtful comments on posts connected to that same topic

Show notes: www.delosinc.com/episode450

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