'If you just want a machine to write all of this stuff and put your name on it and say it's yours, I don't know what the motivation is. I don't know what results you think it could bring.'

What does it look like to use AI in creative activities practically, ethically, and in a human-centred way? One answer to that question might be Cliobooks.ai, the speak-your-book technology developed by publishing entrepreneur and business coach Georgia Kirke. 

Starting and ending with humans, and rejecting the quick fix of AI-generated content, this is an attempt to develop workflows that make authorship more accessible and less soul-sucking. But there's no short cuts to the human expertise behind each book (sorry), both on the part of the author and the publishing team around them.  

This is a fascinating exploration of how AI can be used for good, the difference between timeless principles and evolving workflows, and the wisdom of understanding the difference between them.