Trailblazing business brains and childhood sweethearts Geoff and Justine Ross sold their premium vodka brand 42 Below to Bacardi for $138 million. Now they've swapped "wine and cheesing" in Auckland for running a 6500-hectare sheep and beef farm in Otago. The self-confessed environmental activists and passionate New Zealanders discuss why they took "the harder road", reaction to their Country Calendar appearance and why regenerative farming is much more than a "hippie crock of shit".

Justine's memoir about swapping the city for the high country, Meet You at the Main Divide, is available now.

You can read stories supporting this episode on stuff.co.nz.

Need more great podcasts? Check out Stuff's full catalogue here.

GET IN TOUCH

Feedback? Got a guest you’d like Simon to talk to? We’re listening! Email us at [email protected].

CREDITS

Host: Simon Bridges

Producer: Jen Black

Audio editing and mixing: John Ropiha

Executive producer: Chris Reed

Learn more about your ad choices. Visit megaphone.fm/adchoices