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Episode 46 - Kyle Schroeder of Movable Ink
In this episode, Kyle shares his career journey in partnerships from an intern at ExactTarget to his current role. We covered the importance of structured partnerships, the transition from ExactTarget to Salesforce, and the strategic role of partnerships at Movable Ink. (movableink.com) Kyle explains how his team supports sales regions, measures success through partner involvement in revenue, and the significance of building long-term relationships.
Here are our favorite takeaways:
- Strategies for securing resources and aligning partnership goals with company objectives.
- The role of storytelling and data in demonstrating the value of partnerships.
- The benefits of having a dedicated strategic partner management function.
Timestamps
05:06: Structured Partnerships at ExactTarget
07:20: Advanced Partnership Strategies at ExactTarget
09:43: Measuring Partnership Value and Incrementality
11:29: Transition to Salesforce and Cultural Integration
14:43: Integrating ExactTarget Partners into the Salesforce Ecosystem
17:32: Current Role and Team Structure at Movable Ink
20:03: Measuring Success and Attach Rate at Movable Ink
22:07: Balancing Partner Influence and Internal Perception
24:53: Compensation Structure for Partner Teams
27:28: Strategic Partner Management and Goal Setting
30:48: Transition from Director to VP at Movable Ink
34:15: Articulating Business Case for Additional Resources
37:38: Longevity in Partnerships Role and Career Growth
40:10: Navigating Internal Relationships and Friction
43:13: Strategic Partnerships and Executive-Level Conversations
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
Find us on:
LinkedIn: https://www.linkedin.com/company/partnership-leaders
Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts
Spotify: https://link.partnershipleaders.com/gw-spotify
#partnerships #marketingtech #movableink
View all episodes
By Tai RattiganIn this episode, Kyle shares his career journey in partnerships from an intern at ExactTarget to his current role. We covered the importance of structured partnerships, the transition from ExactTarget to Salesforce, and the strategic role of partnerships at Movable Ink. (movableink.com) Kyle explains how his team supports sales regions, measures success through partner involvement in revenue, and the significance of building long-term relationships.
Here are our favorite takeaways:
- Strategies for securing resources and aligning partnership goals with company objectives.
- The role of storytelling and data in demonstrating the value of partnerships.
- The benefits of having a dedicated strategic partner management function.
Timestamps
05:06: Structured Partnerships at ExactTarget
07:20: Advanced Partnership Strategies at ExactTarget
09:43: Measuring Partnership Value and Incrementality
11:29: Transition to Salesforce and Cultural Integration
14:43: Integrating ExactTarget Partners into the Salesforce Ecosystem
17:32: Current Role and Team Structure at Movable Ink
20:03: Measuring Success and Attach Rate at Movable Ink
22:07: Balancing Partner Influence and Internal Perception
24:53: Compensation Structure for Partner Teams
27:28: Strategic Partner Management and Goal Setting
30:48: Transition from Director to VP at Movable Ink
34:15: Articulating Business Case for Additional Resources
37:38: Longevity in Partnerships Role and Career Growth
40:10: Navigating Internal Relationships and Friction
43:13: Strategic Partnerships and Executive-Level Conversations
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
Find us on:
LinkedIn: https://www.linkedin.com/company/partnership-leaders
Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts
Spotify: https://link.partnershipleaders.com/gw-spotify
#partnerships #marketingtech #movableink