Brian sits down with Matthew Ryther, Service Manager at Aqua Pura Pool Service Inc. in California, to explore his 25-year journey in the industry and his recent achievement as a GENESIS® Master CBP. Matt discusses best practices in variable-speed pump selection, energy code compliance, and water-saving strategies such as frequent testing and effective use of pool covers. He highlights the value of continued learning through the newly launched PHTA Center of Excellence, while also offering practical guidance on hiring, hands-on technician training, and elevating service professionalism through manufacturer education and design-informed problem-solving.