Board members across the country roll their eyes when you tell them we are holding a strategic planning session — especially when we tell them we are going to start with building our mission, vision, and values statements. In this episode, Patrick shares a way to have a more meaningful and engaging conversation that leads to clarity and inspiration as well as true substance. Patrick shares a 4-question construct for a mission framework, followed by one simple question about values, and provides solid organizational examples of when this is done well.