Rob Walling is the host of the wildly popular podcast Startups for the Rest of Us.

He’s also a serial entrepreneur and marketing BADASS who knows how to sell more with email.

Rob’s latest company, Drip, is an email service that gives you autoresponder blueprints…

…and makes boosting your conversions DEAD simple.

His secret weapon?

Opt-in “mini-courses.”

Got a blog on your website?

An e-book?

KICK-ASS content you’ve ALREADY slaved over?

Then pay attention:

Because in this episode, Rob reveals a tested template for repurposing your content…

…and building a “Crash Course” that sells more, hands-free.

Think “Mad Libs” for autoreponders.

It’s ’bout time to wipe off that dusty content.

…and create a series that ignites your opt-ins and sales. 

In this episode, you’ll discover:

* Rob’s tested # of emails to put in your mini-course

* some surprising data on images vs. text-based emails

* how to write mini-course subject lines that sell

* the “Mad Libs” approach to writing autoresponders in Drip

* how one Opt-In form headline hauls in a FIFTEEN-PERCENT opt-in rate

* the best-performing headline Rob has ever seen

* how to nab an ONGOING lift in your email conversions

Mentioned:

* Drip

* HitTail

* Startups for the Rest of Us

Intro and outro backing music: Forever More by CREO

Raw transcript:

Download PDF transcript here.

It’s John McIntyre here, the Autoresponder Guy. I’m here with Rob Walling, a serial entrepreneur. He’s been building web applications for 12 years and the latest is nifty piece of software called Drip, which actually makes creating autoresponder sequences super, super easy. We’re just talking about it and I was trying to understand how can we talk about this in a way that’s going to appeal the most to you the listener. It’s basically a Drip and the content, and what we’re going to get into in a minute. Is how to create email courses, how to take the content you have on your site that you’ve already created and turn that into an autoresponder that sells your products. So you don’t need to go and spend hours and hours and hours obsessing of the details and writing all sorts of stuff.

I mean you’re going to create this yourself and go use the content on your site and you can attempt to Rob’s service, and they’ll do it for you. The idea today and what you’re going to get out of it by listening is that having an autoresponder that really sells stuff at your site is automatic sales machine. Doesn’t have to be hard, it can actually be really, really easy when you understand some of the principles that I’m sure Rob will share with us in just a minute. We’ll talk about that, how to put together an email mini course based on what they’ve learned with their customers. Also some of the trends they’re noticing in the industry which we haven’t talked about yet personally. I’m sure it will be very, I think that’s going to be really interesting.

We’ll get into that. How are you going today, Rob?        &nbs...