The Art of Sway

Episode 46: The Art of Sway + Maverick Mindshare:Can We Not? Influencer Marketing Requests That Need to Go


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In the ever-evolving landscape of influencer marketing, certain practices have become outdated and ineffective. On this week's podcast episode, industry experts Danielle Wiley and Casey Benedict candidly discuss the trends and requests they wish would disappear from the influencer marketing realm. Their insights shed light on the importance of adapting to new consumer behaviors and the need for brands to trust their agencies for strategic guidance.

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The Art of SwayBy Danielle Wiley, Sway Group CEO