The founder of the Valuegraphics Project, David Allison, stops by Bar Hacks to speak with co-host David Klemt about changing how we view the world. Valuegraphics, as the name suggests, studies what we value as humans, going well beyond stereotypical demographics and psychographics. The findings are fascinating and can truly help restaurant, bar and hotel operators understand their guests, what they want, and what will make them come back. Connect with David Allison on LinkedIn, and with Valuegraphics on Instagram and Twitter. Make sure to connect with host David Klemt on Instagram and follow the Bar Hacks IG too. Cheers!