When she started her first job reporting on farming, trying to work out how to move into interior design, Sally Percy had no idea she'd forge such an extraordinarily successful careeer as a business journalist and author. But the lessons she learned in her earliest days - how to write so a five-year-old child could understand, how to write to word count, the sanctity of deadlines, and perhaps most importantly how to ask questions without embarrassment - have stood her in good stead.

That kind of unashamed questioning is a trait also shared by many of the leaders she interviewed for her latest book 'The Disruptors', shortlisted for the Business Book Awards.

In this conversation she shares her hard-won lessons for writers, and also reflects on how business and business writing has changed over recent years and where the opportunities for those writing in the space can be found.