In this episode of ScaleUp Radio, I sit down with Peter Rucinski, co-founder of Assure Technical, to discuss his entrepreneurial journey and how his company has evolved to provide cybersecurity solutions for SMEs.

Originally focused on high-value military and infrastructure projects, Assure Technical pivoted in 2016 to serve small and medium-sized enterprises, helping them navigate the increasingly complex world of cybersecurity. Today, they offer services like Cyber Essentials certification, penetration testing, and security audits to businesses that may not have dedicated security expertise in-house.

Peter’s leadership style has been shaped by his Royal Navy background and a unique 18-month sailing adventure with his family, which forced him to balance running his business remotely while navigating the unpredictability of life at sea. His experience has given him deep insights into risk management, problem-solving, and maintaining resilience—all of which are critical in both sailing and cybersecurity.

During our conversation, Peter shares practical advice for SMEs looking to improve their cybersecurity posture, including: 🔹 Why simply acknowledging cybersecurity as a priority can make a significant difference 🔹 How adopting the UK government's Cyber Essentials standard can mitigate 80% of common cyber risks 🔹 Why AI security doesn’t require special treatment beyond standard IT best practices

We also dive into the challenges of scaling a cybersecurity business, from balancing sales and delivery capacity to attracting and retaining skilled talent in a competitive market. Peter explains how digital marketing, automation tools like Zapier, and strategic partnerships have helped Assure Technical continue to scale while maintaining high service standards.

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For now, continue listening for the full story from Peter.

 

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Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Peter can be found here:

https://assuretechnical.com/

[email protected]

 

Resources:

Zapier - https://zapier.com/

BitOffender - https://www.bitdefender.com/

          https://gravityzone.bitdefender.com/