John Willenborg's business, Owl Vans, specializes in adventure vans designed for outdoor enthusiasts who seek to connect with nature. These vans provide essential comforts and accessories while encouraging maximum high-value outdoor time. The market for adventure vans has expanded rapidly, with Owl Vans leading in aftermarket accessories. John highlights the importance of scalability and being a generalist to succeed in entrepreneurship.

John’s approach emphasizes the importance of strategic marketing, careful expansion, strong partner relationships, and diligent financial management in building and scaling a successful business.

Resources: 

Connect with Hunter Hastings on LinkedIn 

Connect with John Willenborg on LinkedIn

Show Notes:
0:00 | Intro
00:09 |  Adventure Category for Customers
03:40 | Process of Kitting Out Vans
05:20 | Popularity and Usability of Sprinter Vans
15:24 | Design Process
19:00 | Mark Packard: Be the Customer
20:21 | Knowledge and Empathy
22:21 | Knowing when to stay focused
25:43 | Brand Name is Critical
28:00 | Service Provided at Owl Vans: Maintenance and Adventure Ideas?
31:09 | Scaling Business through Strategic Partnerships
33:20 | Managing Partnership Relations
35:37 | Cash flow of a Business: Finance and Accounting
42:46 | Owl Vans: Maintaining team spirit and unity?
46:41 | Wrap - Up