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Episode 47 - Jennifer Rhima of Apollo.io
In this episode, Jennifer Rhima, Director of Partnerships at Apollo.io, discusses her journey in building successful partnerships across the globe. From her early days as a congressional intern to leading partnerships in the Middle East and North Africa, Jennifer shares insights on adapting to diverse business cultures, proving the value of partnerships, and scaling teams from scratch.
She and Tai cover the following:
- Sales experience as the foundation to become a good partnerships manager
- Leveraging in-person connections to build effective partnerships in international markets.
- The importance of collaboration between partnerships and revenue operation teams to enhance strategic impact.
- How to scale programs effectively across industries like tourism boards and financial institutions
4:59 Living and Working in the Middle East
8:03 Partnerships in Dubai
16:21 Sizing Partnership Opportunities in the MENA Region
18:24 Building Partnerships from Scratch
23:48 Structuring Team Roles
25:06 Scaling Team Capacity
26:30 Apollo's Sales Engagement Tool
29:36 Partner Programs at Apollo
32:22 Affiliate Personas for Apollo
37:01 Startup Ecosystem Program Discounts
40:02 Technology Partnerships and Integrations
47:32 Partner Ops Support
50:35 Agency Partnerships
52:46 Unique Challenges of Partnering with Agencies
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,850+ members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
Find us on:
LinkedIn: https://www.linkedin.com/company/partnership-leaders
Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts
Spotify: https://link.partnershipleaders.com/gw-spotify
#partnerships #businessgrowth #startups #sales #apollo
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By Tai RattiganIn this episode, Jennifer Rhima, Director of Partnerships at Apollo.io, discusses her journey in building successful partnerships across the globe. From her early days as a congressional intern to leading partnerships in the Middle East and North Africa, Jennifer shares insights on adapting to diverse business cultures, proving the value of partnerships, and scaling teams from scratch.
She and Tai cover the following:
- Sales experience as the foundation to become a good partnerships manager
- Leveraging in-person connections to build effective partnerships in international markets.
- The importance of collaboration between partnerships and revenue operation teams to enhance strategic impact.
- How to scale programs effectively across industries like tourism boards and financial institutions
4:59 Living and Working in the Middle East
8:03 Partnerships in Dubai
16:21 Sizing Partnership Opportunities in the MENA Region
18:24 Building Partnerships from Scratch
23:48 Structuring Team Roles
25:06 Scaling Team Capacity
26:30 Apollo's Sales Engagement Tool
29:36 Partner Programs at Apollo
32:22 Affiliate Personas for Apollo
37:01 Startup Ecosystem Program Discounts
40:02 Technology Partnerships and Integrations
47:32 Partner Ops Support
50:35 Agency Partnerships
52:46 Unique Challenges of Partnering with Agencies
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,850+ members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
Find us on:
LinkedIn: https://www.linkedin.com/company/partnership-leaders
Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts
Spotify: https://link.partnershipleaders.com/gw-spotify
#partnerships #businessgrowth #startups #sales #apollo