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Episode 47: Nine Practical UX Research Impact Formulas with Nikki Anderson

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My special guest is Nikki Anderson, who helps User Researchers go from overlooked to indispensable. You can work with Nikki to sharpen your strategy, communicate your impact, and influence decision-making. We’re pulling back the curtain today and recording our very first conversation together.

Nikki Anderson, a User Researcher with 11+ years of experience, shares nine impact formulas for UX research. The 9 Practical UX Research Impact Formulas help teams unlock less familiar impact areas where we can measure the impact of our work. We also discuss challenges in AI research, including stakeholder buy-in and the importance of leveling tactical research to strategic.

Action Items:
  • Follow up on the Trust Value Management and Trust Coherence Algorithm resource mentioned.
  • Use the document, which includes the 9 user research impact formulas and examples.
  • Explore ways to start small when expanding research to new user segments, such as conducting usability tests with an elderly population.

    • If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and get involved: Contact Cathi Bosco

    Related interesting reads or resources
    • The 9 Practical UX Research Impact Formulas to Use
    • Nikki’s Substack and community – The User Research Strategist
      • Research advice that doesn’t sound like it was written by a chatbot with a LinkedIn addiction
      • Actual strategies to influence product decisions (instead of shouting into the void)
      • Tools, templates, and real-talk examples from someone who’s done the job, screwed it up, fixed it, and made it work
      • A community that knows what it’s doing and isn’t just here to drop “it depends” into the chat
      • Trustable.tv
      • Interview with the team behind the Trust Coherence Algorithm
      • Podcast available on YouTube

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        rethink.fmBy Cathi Bosco
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