In this episode of The Start Up Support Surgery, Jo engages in a heartfelt conversation with Dee Blick, a marketing expert and author, who shares her transformative journey from alcohol addiction to becoming a successful marketer. De reflects on her decision to quit drinking 26 years ago, emphasizing the importance of community and support in her recovery process. She discusses how her experiences shaped her approach to marketing, highlighting the need for authenticity and understanding one's true self in the business world.

Jo and Dee delve into the challenges faced by many aspiring entrepreneurs, particularly those transitioning from the NHS to the private sector. They explore the misconceptions surrounding marketing and the pitfalls of chasing trends set by so-called "gurus." De passionately advocates for equipping oneself with marketing fundamentals rather than relying on expensive advice that often leads to disappointment.

The duo also emphasizes the significance of knowing your target audience and the importance of clarity in messaging. Dee shares her insights on how to identify and connect with potential clients, encouraging listeners to embrace their unique offerings and build their businesses authentically. This episode is a treasure trove of wisdom for anyone looking to navigate the complexities of entrepreneurship with resilience and purpose.

To find out more and connect with Jo: https://www.jowatkins.com/

Don't miss the 'Stethoscope to Start up' free PDF, your essential guide to transitioning from medic to entrepreneur. This resource will help you navigate the early stages of your business journey. https://drjowatkins.mykajabi.com/freestarterkitpodcast

Connect with Dee: https://www.linkedin.com/in/creativemarketer/

Resources: You're The Best by Dee Blick - https://uk.bookshop.org/p/books/you-re-the-best-how-to-build-an-authentic-and-magnetic-personal-brand-dee-blick/15d5f631217cc971?ean=9781917534086&next=t