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Episode 48 - Rachel Fefer of Bloomreach
In this episode, Rachel Fefer shares her extensive experience in partnerships and channel sales. She shares insights from her journey in notable companies like Bloomreach and Magento, the transition to partner-led services, the importance of executive buy-in, and the unique dynamics of the Israeli tech ecosystem.
Key takeaways include:
- Strategies for ensuring partner quality and client satisfaction.
- Navigating acquisitions and the impact on company culture and operations.
- The role of partnerships in driving operational efficiency and growth in competitive markets.
Timestamps
6:56 Business Strategy at Bloomreach
11:30 Partner Services Compensation Change
13:52 Challenges with Partner Contracting
17:27 Importance of Internal Services for Partner Training
19:33 Partner Management at Bloomreach
25:28 Investment in Partner Success
27:07 Business Partnerships in Tech Companies
36:48 Operational Efficiency Wave
38:34 Navigating Acquisitions
40:38 Transitioning from Small to Large Organizations
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,850+ members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
Find us on:
LinkedIn: https://www.linkedin.com/company/partnership-leaders
Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts
Spotify: https://link.partnershipleaders.com/gw-spotify
#partnerships #channelsales #ecommerce #bloomreach #magento #crossbeam
View all episodes
By Tai RattiganIn this episode, Rachel Fefer shares her extensive experience in partnerships and channel sales. She shares insights from her journey in notable companies like Bloomreach and Magento, the transition to partner-led services, the importance of executive buy-in, and the unique dynamics of the Israeli tech ecosystem.
Key takeaways include:
- Strategies for ensuring partner quality and client satisfaction.
- Navigating acquisitions and the impact on company culture and operations.
- The role of partnerships in driving operational efficiency and growth in competitive markets.
Timestamps
6:56 Business Strategy at Bloomreach
11:30 Partner Services Compensation Change
13:52 Challenges with Partner Contracting
17:27 Importance of Internal Services for Partner Training
19:33 Partner Management at Bloomreach
25:28 Investment in Partner Success
27:07 Business Partnerships in Tech Companies
36:48 Operational Efficiency Wave
38:34 Navigating Acquisitions
40:38 Transitioning from Small to Large Organizations
Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,850+ members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.
Find us on:
LinkedIn: https://www.linkedin.com/company/partnership-leaders
Apple Podcasts: https://link.partnershipleaders.com/gw-applepodcasts
Spotify: https://link.partnershipleaders.com/gw-spotify
#partnerships #channelsales #ecommerce #bloomreach #magento #crossbeam