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Episode 48: Stop Setting Goals That Sit in Your Journal
Goal setting. I know — your eyes just glazed over a little. The phrase has been so worn down by motivational posters, journaling prompts, and end-of-year listicles that the actual practice has lost most of its meaning. Most ambitious women have a complicated relationship with goal setting: they've done it, they've ignored it, they've done it again, they've lost faith in it. Somewhere along the way, the practice stopped feeling like a tool and started feeling like a chore.
In this solo episode, I make the case that goal setting — the real version, not the vision-board version — is one of the most underrated tools in business. And specifically, that the reason most women aren't getting where they want to go isn't that they're not working hard enough. It's that they've never set goals in a way that actually directs their effort toward something specific, measurable, and chosen on purpose.
We talk about why most goal setting fails (it's almost always too vague, too unrelated to actual decisions, or too disconnected from how the business actually works), what real goal setting looks like at this stage of business, and the practical shifts that turn goal setting from a January ritual into an actual operating discipline. The kind of goals that change what you do on a Tuesday — not the kind that sit pretty in a journal you stop opening in February.
If you've been quietly skeptical of goal setting because of how badly it's been done to you in the past, this episode might give you a different way in.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm
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By Sallie Ogden
4.9
7070 ratings
Goal setting. I know — your eyes just glazed over a little. The phrase has been so worn down by motivational posters, journaling prompts, and end-of-year listicles that the actual practice has lost most of its meaning. Most ambitious women have a complicated relationship with goal setting: they've done it, they've ignored it, they've done it again, they've lost faith in it. Somewhere along the way, the practice stopped feeling like a tool and started feeling like a chore.
In this solo episode, I make the case that goal setting — the real version, not the vision-board version — is one of the most underrated tools in business. And specifically, that the reason most women aren't getting where they want to go isn't that they're not working hard enough. It's that they've never set goals in a way that actually directs their effort toward something specific, measurable, and chosen on purpose.
We talk about why most goal setting fails (it's almost always too vague, too unrelated to actual decisions, or too disconnected from how the business actually works), what real goal setting looks like at this stage of business, and the practical shifts that turn goal setting from a January ritual into an actual operating discipline. The kind of goals that change what you do on a Tuesday — not the kind that sit pretty in a journal you stop opening in February.
If you've been quietly skeptical of goal setting because of how badly it's been done to you in the past, this episode might give you a different way in.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm