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Episode 48: Transforming the Way Teams Connect to Customer Insights – with Dwayne King


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“In essence, we’re bridging the chasm between scattered insights and meaningful outcomes.”

Join me and my special guest, Dwayne King, Founder and CEO of Rutabaga, as we discuss a pervasive challenge, the fragmentation and misalignment within product teams.

With over two decades in product development and experience transformation, Dwayne has mastered the intricacies of human-centered innovation, UX design, and research. Rutabaga serves as the pivotal System of Action, unifying teams around authentic customer needs and ensuring the accelerated delivery of products that truly resonate. I am an advocate of Knowledge Graphs in research discovery, so we’ll reflect on the state of the technology, including challenges and opportunities with AI.

If you enjoy these conversations with industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and get involved: Contact Cathi Bosco

Related interesting reads or resources
  • Rutabaga
  • Dwayne King – LinkedIn
  • Judd Antin – The UX Research Reckoning is Here
  • Watch this episode on YouTube
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    rethink.fmBy Cathi Bosco

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