In this episode of ScaleUp Radio, we dive into the fascinating journey of Moksha Menon, the driving force behind &I Technologies Ltd and its flagship product, Moai – an AI-powered stress management app designed specifically for the workplace.

What began as a university project evolved over four years into a proactive SaaS solution aimed at revolutionising how organisations approach employee stress. Moksha shares how her team pivoted from a hardware concept to a software-first strategy, learning key lessons about resilience, product-market fit, and the power of community support along the way.

🔍 What we cover in this episode:

1. The Business & ScaleUp Journey

• The origins of Moai at the University of Strathclyde
• Shifting from a hardware concept to a SaaS solution
• Targeting forward-thinking HR teams with a proactive stress management tool
• Using gamification (think Tamagotchi!) to boost user engagement
• Planning for their first paid pilot in June 2025 and setting sights on unicorn status

2. Scaling Up & Overcoming Challenges

• Navigating early scepticism about chatbot technology
• Building the product while the team worked full-time jobs
• The impact of customer feedback on development iterations
• Staying lean and leveraging grants and credits for bootstrapping
• The surprise value of mentorship and peer support

3. Quickfire Insights

• Lessons learned: The importance of visibility, resilience, and timing
• If starting again: Build a social presence earlier
• Biggest surprise: How willing people are to help

This is a great listen for aspiring tech founders, HR professionals exploring wellbeing initiatives, and anyone intrigued by how AI is transforming workplace health.

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For now, continue listening for the full story from Moksha.

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Kevin's Latest Book Is Available!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Moksha can be found here:

https://www.instagram.com/andmoai/

https://www.linkedin.com/in/moksha-menon/