In today's episode, Kate and Rachel discuss some methods that restaurants can use in order to attract Generation Z customers to their establishments. According to an article published by The Digital Restaurant, Gen Z is expected to make up about 40% of consumers within the next decade, making Gen Zers an important group for any business to target. From using certain social media platforms for marketing to offering experiences that Gen Z will love, there are many ways to make sure Gen Zers are showing up at your restaurant's door.