By Tripleseat
5
1919 ratings
The podcast currently has 89 episodes available.
On this episode, Kate and Rachel sit down with Neal Bergstrom and Hayden Holm, the business partners behind Rocket Venue, a boot camp service that helps wedding venues get a hold of their sales, operations, and marketing strategies in order to run a successful wedding business.
Throughout the episode, we discuss what exactly goes into the "secret sauce" model that venues can follow to run a successful event program, common mistakes event venues make, the importance of tracking and understanding your event business' data (hint: Tripleseat can help!), marketing tips for a strong website and social media presence, and more.
Check out the episode and learn more about Rocket Venue here: rocketvenue.co.
On this episode, Kate and Rachel sat down with Ashley Stanford, the Vice President and Co-Founder of Ice Cream Social, which was once just a feature inside the product Ticket Socket, and now is its own standalone product that helps gamify ticket sales for events. Whether you are promoting ticket sales for a conference, an experience, or a music event, a digital strategy should be put into place to help increase ticket sales activity.
Throughout this episode, we discuss what goes into building a digital marketing strategy for promoting ticketed events -- from email marketing to word-of-mouth marketing, influencer marketing, and beyond. Ashley's tips and best practices will help sell you tickets for your next event.
Learn more about Ice Cream Social below. https://icecreamsocial.io/
On this episode, Kate and Rachel sit down with Cassie LaMere, Founder and Creative Director of the luxury event planning company Cassie LaMere Events, based out of Austin, Texas. Through her company, Cassie plans and executes social and corporate events, bringing event dreams to life with creative activations and experiences. Cassie has especially great experience creating lifestyle events, like influencer dinners and experiences, for her brand clients.
Through the episode, we discuss the power of lifestyle events, how venues can market themselves to attract these lifestyle events, what is hot in events today, what she looks for in her partners as an event planner, tips for starting a business, and more.
Follow along with Cassie's work and journey on her website and Instagram below:
https://www.cassielamereevents.com/
https://www.instagram.com/cassielamereevents/
On this episode, Kate and Rachel discuss how hospitality businesses and industry professionals can level up various areas of their business in 2024. They discuss tips and strategies for revamping operations, events, marketing, and personal development.
Take a listen and bring some new energy, initiatives, and revenue into 2024!
Other resources:
- New industry content posted on our blog daily at tripleseat.com/blog
- Follow us on social IG, LI, TikTok, and FB @ Tripleseat
- Send us an email and tell us about what you’ve been up to at [email protected]
On this episode, Rachel and Kate discuss what is trending for the 2023 holiday events season when it comes to cocktails, recipes, decor, and event activations.
Looking to bring a new cocktail to your menu of specials? Pitch a new theme to a client? Add a last-minute event experience from a third-party partner? This episode is for you! The holiday season is underway, but with parties going into January, there is still plenty of time for final touches and additions.
The duo also discusses ideas and promotion tips for New Year's Eve events and how to use Tripleseat tools to capture final holiday business.
We want to hear about how your holiday season is going! What is the most unique request you have received from a client for a holiday party? What is a moment you are proud of so far? Give us all the details! Send us a DM on IG @tripleseat or if email is more your thing, our podcast email address is [email protected]
On this episode, Rachel and Kate sit down with special guest, Laurence Brown, Senior Insight Manager at KAM Research & Insights in London. KAM conducts research within the hospitality and food service sectors in order to provide valuable and actionable insight solutions to their clients. Tripleseat and KAM recently partnered on a research study, asking venues about how they manage the event and private dining book process for the festive season.
Listen to the episode to hear about how venues in the UK prepare for the busy festive season, the overall consumer sentiment going into the 2023 festive season, and how venues are managing their festive season bookings.
Learn more about KAM below: https://kaminsight.com/
Learn more about the KAM x Tripleseat festive season research below: https://tripleseat.com/blog/how-uk-venues-can-streamline-event-management-this-festive-season/
On this episode, Kate and Rachel sit down with Laurence Stevenson, Head of Sales at Sixes Social Cricket, which is a UK-based competitive socialising brand that offers a high-energy game of cricket alongside food and drinks for the ultimate activity-based experience.
Commonly known as eatertainment in the States, competitive socialising combines activity with top-notch food and beverage, to create a unique hospitality experience under one roof. Competitive socialising has skyrocketed to success in the UK market especially and continues to grow in popularity in the US.
We chatted with Laurence about the competitive socialising business model; Sixes as a brand; the draws to competitive socialising for corporate and social groups; differing consumer demands between the UK and the US; and much more about the benefits of competitive socialising.
Check out Sixes Social Cricket on their website and Instagram pages for the UK and the US!
On this episode, Kate and Rachel are joined by two lovely guests: Valerie Francois and Paige Pasley, the two co-founders of The Social Butterflies. The Social Butterflies is a Boston-based full-service event company, working from conception to execution on their events within the social, wedding, and corporate event spaces.
During the episode, we talk about the Social Butterflies' creative process, what clients are looking for in their events, advice for starting your own business, and much more. The Social Butterflies host their own biannual event in Boston, Soul and Sangria, bringing together music from DJs and a live band into one event with a drink menu of innovative sangria beverages. Save the date for the next Soul and Sangria event: September 10, 2023 from 3-8 pm!
Looking for event planners in the Boston event market? Follow The Social Butterflies on their website and Instagram below.
https://tsb.events/
https://www.instagram.com/tsb.events/
On this episode, Kate and Rachel are joined by Latasha James, Founder & Creative Director of James + Park, a social-first video marketing firm serving clients throughout the globe. Latasha is a marketing strategist, digital content creator, and coach with years of experience creating successful video marketing strategies.
Looking to grow your hospitality business' social media presence using video? Latasha gives insight into what social media platforms to focus on first, how to plan out video content, how to get your staff comfortable on video, how to use the user-generated content already being posted about your business, how to edit your video content, and much more on what's hot in social media for the hospitality industry right now. Check out Latasha's picks for restaurants to follow for inspiration on Instagram: @baobabfare and @crossroadskitchen!
Learn more about Latasha James on her website https://latashajames.com/ and follow her on Instagram @thelatashajames.
On this episode, Kate and Rachel are joined by Joey Goone, President of Utopia Experience, for a thought-provoking events industry discussion. Utopia Experience is an event and video production company that helps both for and nonprofit organizations produce better and more meaningful experiences.
In the episode, Joey gives insights into a variety of topics, including finding the intention behind event experiences, using videos within events, creating a genuine sense of community at events, facilitating giveback initiatives within events without being a nonprofit, knowing your superpower as a business, and so much more.
Once you listen to the episode, be sure to check out Utopia Experience for your own event production needs at https://www.utopiaexperience.com/ and hear more from Joey on his podcast, The Impact Roadmap, anywhere you listen to podcasts.
The podcast currently has 89 episodes available.