How Drew Torrey and Prapanch Madhiraju are making prospecting more effective, more rewarding, and more fun with their gamification tool, Rake Rewards.

Let’s not beat around the bush - SDR activities can be monotonous.  

Cold calls, pitches, email follow-ups, prospect research, chasing potential leads…it’s easy to lose sight of the forest among the trees.   

But the trees (your daily activities) are vitally important to make sure the forest (your goals) thrives. Slip into an apathetic mindset and you can kiss your sales goals goodbye.  

That means as a manager, properly motivating your SDR team is vital to your success.  

Enter: Gamification.  

Recognizing and rewarding the success of your SDR team through friendly competition helps shake the monotony of their day-to-day and keeps them focused on what’s important.  So how do you build a gamification structure that fits your team?  

We sit down with Prapanch Madhiraju & Drew Torrey of Rake to talk about the psychology behind gamification and how to best implement it on your team.

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