In this episode, I chat with Mandy Allen from CRM Insight about how a CRM system can supercharge your business marketing campaigns. We dive into why accurate data is crucial, how to identify your target audience for the best results, and the right way to get consent, complete with real-life examples. Plus, I share the key criteria for valid consent and which CRMs you might want to avoid. Tune in for some valuable insights!

#gdpr #pecr # dataprotection #compliance #crm #marketing #campaign #directmarketing