When designing our businesses, we tend to have a rough idea of who our ideal client is – their age, gender, location, hobbies. But by digging deeper to identifying their values, influences and pain points, you are able to create a clearer marketing message and stronger connection with them.  

 

Key points:

 

• Building your audience's characteristics to help with targeting
• Identifying your clients internal and external pain points
• Getting clear on what their pain points are costing them each day
• Discovering how your business and help them overcome their struggles and achieve success

 

Links and resources:

 

• Come and say hi on Instagram: @creatingyourcastle
• For more info about me, coaching and what I do, check out my website.
• I love hearing about your wins, key take away points and questions you have so feel free to email me at [email protected]

 

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