Arched, raised, or on fleek, there’s no denying the face-framing effects of a manicured, shapely brow. And it’s hard to argue anyone knows this better than the brow experts at Benefit Cosmetics. Unlike the ease that comes with swiping on a new lipstick or eye shadow, brow products require a level of discovery, experimentation, and education in order to perfect those face-framing arches. Here’s an inside look at how Benefit Cosmetics brought their digital brow experience to life with YouCam AI +AR technologies to help enhance their consumer shopping journey. 

Moderator: Lindsay Colameo, Principal Beauty Editor, Perfect Corp.

Guest: Emily Dybwad, Director of Digital Marketing at Benefit Cosmetics