Perfect Corp. Beauty Tech Talks

As consumer shopping behaviors continue to evolve in wake of the global pandemic, beauty shoppers have turned to virtual try-on experiences to discover, try, and shop for beauty. One of the first brands to adopt advanced AR+AI virtual try-on, was American International Industries—the parent company behind Ardell Beauty and Punky Colour. In recognizing the challenges posed by both lash and hair color try-on, AII was quick to identify the benefits that hyper-realistic virtual try-ons would bring to the consumer experience-- and the results are quite impressive. Listen now to learn more.

Moderator: Lindsay Colameo, Principal Beauty Editor, Perfect Corp.

Guest: Marwan Zreik, Vice President at AII

Arched, raised, or on fleek, there’s no denying the face-framing effects of a manicured, shapely brow. And it’s hard to argue anyone knows this better than the brow experts at Benefit Cosmetics. Unlike the ease that comes with swiping on a new lipstick or eye shadow, brow products require a level of discovery, experimentation, and education in order to perfect those face-framing arches. Here’s an inside look at how Benefit Cosmetics brought their digital brow experience to life with YouCam AI +AR technologies to help enhance their consumer shopping journey. 

Moderator: Lindsay Colameo, Principal Beauty Editor, Perfect Corp.

Guest: Emily Dybwad, Director of Digital Marketing at Benefit Cosmetics 

Content today has evolved far beyond a magazine or newspaper article and expanded to include an infinite universe of social and digital media that meet every interest imaginable. As digital screens continue to dominate our daily way of life, readers have become conditioned to expect more interactive engagements to draw them in. Innovations in augmented reality, artificial intelligence, and machine learning technologies have made it possible to invite experiential elements, like virtual beauty try-ons, that resonate beyond the page or screen. Here’s an inside look at how Meredith Corp. is bringing their content to life. 

Host: Lindsay Colameo, Principal Beauty Editor, Perfect Corp.

Guest: Peachy-Jean Retizos, Senior Innovation Manager, Meredith Corp. 

The YouCam Makeup app experience includes access to an interactive livestream broadcast platform, where a group of curated beauty aficionados host hour-long beauty tutorials seven days a week. The interactive shows are powered with YouCam Makeup’s true-to-life virtual try-ons, so viewers can virtually discover and play with the featured looks for a layered, hyper-engaged viewer experience. In response to 2X more time spent watching the YouCam live shows over the last month, we have extended hours to meet growing demand. Today, we're joined by YouCam live casters to discuss how interactive virtual try-on technology is helping to build on their digital connections with viewers and fans.

Tune in to YouCam Makeup seven days a week, from 1PM to 11PM ET. 

Download the free YouCam Makeup app.

Host:

Lindsay Colameo, Principal Beauty Editor, Perfect Corp.

Guests:

Noella Van de Voorde, YouCam Makeup Live Caster, @goldilonglocks

Lynn Ferguson, YouCam Makeup Live Caster, @lynnfergusonn

Makenna, YouCam Makeup Live Caster, @gingerglam_by_makenna

As the current state of social distancing limits our connections to the outside world, consumers are drawing on digital experiences more than ever before. YouCam Makeup’s Beauty Advisor 1-on-1 service offers users an on-demand virtual beauty consultation directly through their cell phones—a service that has seen a 50% increase in calls over the last month. The professional beauty advisors behind the service share their experiences bringing the beauty consultation experience to life through a digital screen and with the same personal touch(less) connection.

Host:

Lindsay Colameo, Principal Beauty Editor, Perfect Corp.

Guests:

Nicole Young, YouCam Makeup Virtual Beauty Advisor

Abby Ducharme, YouCam Makeup Virtual Beauty Advisor

Lauren Simpson, YouCam Makeup Virtual Beauty Advisor

As a beauty tech solutions provider, digital-first strategy has been rooted at our core and we recognize how our experience and services can help alleviate some of the challenges met during this troubling time. As millions adjust to the work from home practice, the Perfect Corp. team shares some of their best work from home tips to help you power through the days and weeks ahead, as well as the digital tools we turn to, to foster strong digital connections

Host:

Lindsay Colameo, Principal Beauty Editor, Perfect Corp.

Guests:

Adam Gam, Chief Marketing Officer, Perfect Corp.

Kristi Vannatter, AVP Business Development, Perfect Corp.

Stephanie Mansolf, Director of Business Development, Perfect Corp.