As consumer shopping behaviors continue to evolve in wake of the global pandemic, beauty shoppers have turned to virtual try-on experiences to discover, try, and shop for beauty. One of the first brands to adopt advanced AR+AI virtual try-on, was American International Industries—the parent company behind Ardell Beauty and Punky Colour. In recognizing the challenges posed by both lash and hair color try-on, AII was quick to identify the benefits that hyper-realistic virtual try-ons would bring to the consumer experience-- and the results are quite impressive. Listen now to learn more.

Moderator: Lindsay Colameo, Principal Beauty Editor, Perfect Corp.

Guest: Marwan Zreik, Vice President at AII