Discuss the critical components required to build an effective insights organization in Consumer Products so that data can be turned into actionable meaningful insights that drive growth and business decisions.

Episode 5: Build an Effective Insights Organization in Consumer Products

The Next in Consumer Products podcast from Publicis Sapient aims to share relevant insights on unlocking what’s next in digital transformation and consumer product industry. Over the course of the past 25 years, we have seen a dramatic shift in the way consumers leverage technologies in all forms in their paths to purchase. In light of recent global events, how we shop and, more specifically, how we engage with brands have evolved even more rapidly. Consumer product firms need to win in this new era of digital. In this podcast series, we will dive into different trends and explore how companies can utilize the disruptive power of technology in their pursuit of next.

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Episode 5: Build an Effective Insights Organization in Consumer Products

Episode 5: Build an Effective Insights Organization in Consumer Products