Double Your Freelancing Podcast

Episode 5: Content Marketing For Freelancers

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Hosted by  Brennan Dunn and  Eric Davis.

Show Notes
  • 00:10  - Content Marketing
  • Making information available for personal gain/recognition
  • Duct Tape Marketing: John Jantsch
  • Getting to know you
  • 03:51  - Getting content in front of people
  • Blogging
  • Screencasting
  • Publishing eBooks/PDFs
  • Podcasting
  • 05:24  - Promoting and building an audience
  • Write with the intention of appealing to a specific audience
  • Collect email addresses
  • Infographics
  • 07:38  - Appealing to potential clients and peer developers
  • Be business-focused
  • Hold impromptu marketing events
  • Referrals
  • 10:27  - Working locally and organically
  • Building bits of content that reinforces what you’re good at
  • Revealing specifically where you are located and how to contact you
  • 13:14  - Advantages of working locally
  • Time zone
  • In-person meetings
  • Puts people at ease
  • 14:26  - How to market and network
  • Chamber of Commerce events
  • Community College talks
  • Libraries
  • 16:32  - Recycling and tweaking content
  • 16:49  - Online marketing
  • Guest blogging
  • Podcast interviews
  • Establish yourself in different communities (i.e. Facebook)
  • 20:16  - Figure out your niche
    • Resources

    Eric  -  Levenger Circa and  Staples Arc notebooks.  15 Minutes to a More Creative You: Steve Leveen

    Brennan  -  5 Pricing Tips to Earn More on Client Projects: Ruben Gamez

    Action Steps

    Instead of writing a blog post for your own blog, find a different blog or a podcast that accepts guests and get yourself booked.

    Next Week

    Sales Pipelines

    Transcript

    We’re hoping to get a transcript later.

    ...more
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    Double Your Freelancing PodcastBy Brennan Dunn, Zach Swinehart
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