<p>Today on the podcast we are joined by a fantastic guest, Yadin Porter de Leon. Yadin is the Global Executive Content Strategist for VMware, a pioneer in virtualization and an innovator in cloud and business mobility.</p>

Today on the podcast we are joined by a fantastic guest, Yadin Porter de Leon. Yadin is the Global Executive Content Strategist for VMware, a pioneer in virtualization and an innovator in cloud and business mobility.

Episode 5 - How to generate demand from senior executives

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 5 - How to generate demand from senior executives

Episode 5 - How to generate demand from senior executives