What makes an argument actually persuasive? It’s not sounding “smart,” it’s making your message easy to follow.

In Episode 5 of the SpeakWell Studio Podcast, Dr. Stephanie Medden breaks down logos, the logic pillar of persuasion, in a practical, real-world way.

You’ll learn why audiences resist when they can’t see your reasoning, how to avoid the most common “logic gaps,” and a simple structure you can use to make any point clearer and more convincing: Claim → Because → Evidence → So what → Now what.

If you’ve ever left a meeting thinking “I had a good point, why didn’t it land,” this episode is for you.