Biz Dev Titans

Episode 5 – Strategic Selling, Smart Cities & Staying Resilient – With Bruce Katzel

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Key Topics Covered: 

  • How COVID reshaped Bruce’s approach to relationship-building and sales
  • The mindset behind closing a $5.5M deal (on a napkin!)
  • 5G, IoT, and the challenges of scaling next-gen infrastructure
  • The game-changing role of AI in traffic, telecom, and enterprise
  • Why big pipelines matter—and how to build them right
  • Overcoming rejection, burnout, and the long sales cycle
  • Mentorship, resilience, and paying it forward in your career

    • Mentioned in This Episode

    • NoTraffic – AI-powered traffic management platform
    • Franklin Covey & Solution Selling frameworks
    • The evolution of BSS/OSS and smart city infrastructure
    • How cloud-native and AI tools are disrupting legacy industries
    • The power of community, mentorship, and long-term relationships

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      About Bruce Katzel

      Bruce Katzel is a high-impact sales executive with expertise in IoT, 5G, AI, and telecom solutions. He’s led major digital transformation projects, built cross-vertical partnerships, and worked closely with startups and enterprises alike. Now, he’s focused on mentoring the next generation of sellers, helping companies craft smart go-to-market plans, and championing meaningful, purpose-driven growth.

       

      Connect with Bruce Katzel
      LinkedIn: https://www.linkedin.com/in/bruce-katzel-595493/

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            Biz Dev TitansBy Barnes Lam ([email protected])