Hidden History

Episode 5: Time in a Bottle


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Episode 5: For over 70 years, the price of a bottle of Coca-Cola was pinned at 5 cents. The nickel coke lasted through a depression, two world wars, massive inflation, the introduction of Pepsi, and much more. Episode 5 goes into one of the most notable examples of psychological branding association in the history of the United States.

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Hidden HistoryBy Ellis Tucci