The Everyday Creative

Episode 50 | Consumption & Health


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Ever wonder why your Instagram feed is basically 50% ads for greens powder and mysterious wellness gadgets? Yeah, us too. This week we're diving deep into the wild world of health-related consumerism – because apparently we can't just eat vegetables and go for walks anymore without spending our life savings.

Evie and Emily kick things off by confessing their latest supplement purchases (because we’re all victims!), then take us on a journey through the rabbit hole of why we all feel like we need to buy our way to wellness. Spoiler alert: capitalism is involved. Shocking, we know.

 

Episode Highlights:

  • The Four Horsemen of Health Consumerism
  • Marketing manipulation 
  • Social and cultural pressures 
  • Economic factors 
  • Psychological drivers 
  • Can you be healthy without going broke?
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    Helpful Links:

    Podcast: Maintenance Phase

    Podcast: Fad Camp

    Vetted AI app (for fact-checking health claims)

     

    The Four Q’s

    Question:

    Did any of the drivers of consumption resonate with you? If so, which one and why?

    Quest:

    Try one of the free or cheap ways to benefit your health.

    Quality Creativity:

    Host-read podcast ads as a creative (and effective) way to sell products

    Quote:

    “The greatest wealth is health - yet we spend our health gaining wealth, then spend our wealth trying to regain health.”

    • Anonymous
    •  

      For additional info, check out our show notes page:

      Episode 50: Consumption & Health

       

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      Episode Credits:

      We are your hosts, Emily and Evie Soape, sisters and friends in the midst of figuring out how to live our best lives. Emily Soape produces the show.

       

      Music:

      Theme Music:

      “Living Life” by ⁠Scott Holmes Music⁠. Available for use under the CC BY 3.0 license at ⁠Free Music Archive⁠.

      Break Background Music:

      "Alive In It" by ⁠Ketsa⁠. Available for use under the CC BY 3.0 license at ⁠Free Music Archive⁠

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      The Everyday CreativeBy Evie and Emily Soape