Cloud computing isn’t just a hardware replacement. Cloud infrastructure has little use without applications, and the volume of cloud-enabled software is increasing rapidly. The need for applications that run on cloud-based infrastructure or enhance cloud-based software services is changing the way vendors think about their go-to-market strategies and partnerships. Cloud providers are building software-rich marketplaces that enable customers to access the resources they need to get the most out of their services. And vendors are fostering broad cloud ecosystems of application developers and independent software vendors to bring more applications into the cloud. Chris Rimer, vice president of IBM’s North America Cloud Ecosystems for Business Partners & Channels, joins Pod2112 to talk about the evolving nature of cloud partnerships, alliances, and go-to-market strategies.