ScaleUp Radio

Episode #505 - Disrupting Home Services: How WarmZilla Is Scaling with Tech, Branding, and Bold Ambition - with Matthew Powell


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In this episode of ScaleUp Radio, Kevin Brent speaks with Matthew Powell, the founder of WarmZilla – a fast-growing disruptor in the UK home services market. From boilers to EV chargers and air conditioning, WarmZilla has built a 24/7 online platform that delivers next-day installations across the nation.

Over just two and a half years, Matthew scaled the business to multi-million pound revenues, all without external funding  - and they are now in their 7th year. But now, with an eye on £50 million turnover within five years, he’s exploring new frontiers – from international expansion to possibly bringing in a CEO to help take the business to the next level.

This episode is packed with valuable insights across three key sections:

  1. The Business Model & Scaleup Journey: Discover how WarmZilla connects customers to a 700+ subcontractor network via a proprietary tech platform, and how its branding (featuring “Derek” the mascot) and TV campaigns have become household recognisable.
  2. Scaling Challenges & Insights: Matthew shares candidly about the growing pains – from balancing customer and subcontractor needs to cash flow hurdles in a seasonal market – and how innovation and strategic hiring are helping him manage scale.
  3. Quickfire Round: A punchy end to the episode with insights into Matthew’s mindset, leadership style, and lessons learned.

The one key thing to listen out for? How branding and customer experience – when done right – can truly transform an industry.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Matthew.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Matthew can be found here:

https://www.linkedin.com/in/matthew-powell-warmzilla/

 

Resources:

YouTube - www.youtube.com

Google Sheets - https://docs.google.com/spreadsheets

 

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