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Episode #51: Brandon Bedford, Competitive Enablement Manager at Klue
In this episode of The GTM Pack podcast, we interview Brandon Bedford, Competitive Enablement Manager at Klue based in Toronto, Ontario, Canada.
In this conversation, we dig into:
💡 What is "Competitive Enablement"
💡 What storytelling looks like within a competitive market with similar messaging
💡 What is the balance between naming features versus not reinventing the wheel
#b2b #gtm #productmarketing #competitiveintelligence
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By AssetmuleIn this episode of The GTM Pack podcast, we interview Brandon Bedford, Competitive Enablement Manager at Klue based in Toronto, Ontario, Canada.
In this conversation, we dig into:
💡 What is "Competitive Enablement"
💡 What storytelling looks like within a competitive market with similar messaging
💡 What is the balance between naming features versus not reinventing the wheel
#b2b #gtm #productmarketing #competitiveintelligence