Entrepreneur and former pro cyclist Chris Wolhuter shares his journey from cycling to running, the story behind his innovative product Ass Magic, and how his athlete mindset influences his business success. Discover insights on product development, marketing strategies, and balancing a global business with family life.

Key Topics

Journey from cycling to running

Story behind Ass Magic product

Product development and iteration

Marketing and branding strategies

Balancing global business and family life

 keywords

Entrepreneurship, sports skincare, product development, running, cycling, business growth, leadership, marketing, innovation, South Africa, Europe

Ass Magic Website - https://assmagic.com

Ass Magic on Amazon - https://www.amazon.co.uk/s?k=ass+magic