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Episode 51: Elizabeth Rees on Building Chasing Paper
In this episode, I sit down with Elizabeth Rees, the co-founder of Chasing Paper — a brand that turned removable wallpaper from a niche concept into a category-defining business. Elizabeth has built Chasing Paper through a combination of design instinct, operational discipline, and one trait she keeps coming back to: relentless curiosity.
Most of us were taught to set our sights on a specific outcome and march toward it. Elizabeth makes the case that curiosity — actively pursuing what interests you, even when it doesn't have an obvious return — is one of the most underrated business strategies for a founder trying to grow something distinctive. She's used curiosity as a tool, not a distraction. As a way of finding unexpected connections, opportunities, and collaborators that more goal-focused entrepreneurs would have walked right past.
We talk about how Elizabeth got Chasing Paper off the ground, what she's learned about managing a growing business without losing the original spark that made it work, and the specific habits that have kept her open to the next idea even as her company has scaled. She's the kind of founder who proves that staying curious isn't soft — it's strategic.
If you've been so focused on the results in front of you that you've stopped following the threads of your own interest, this conversation will give you both the permission and the practical reason to start again.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
Connect with Elizabeth and Chasing Paper:www.chasingpaper.com@chasingpaper
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm
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By Sallie Ogden
4.9
7070 ratings
In this episode, I sit down with Elizabeth Rees, the co-founder of Chasing Paper — a brand that turned removable wallpaper from a niche concept into a category-defining business. Elizabeth has built Chasing Paper through a combination of design instinct, operational discipline, and one trait she keeps coming back to: relentless curiosity.
Most of us were taught to set our sights on a specific outcome and march toward it. Elizabeth makes the case that curiosity — actively pursuing what interests you, even when it doesn't have an obvious return — is one of the most underrated business strategies for a founder trying to grow something distinctive. She's used curiosity as a tool, not a distraction. As a way of finding unexpected connections, opportunities, and collaborators that more goal-focused entrepreneurs would have walked right past.
We talk about how Elizabeth got Chasing Paper off the ground, what she's learned about managing a growing business without losing the original spark that made it work, and the specific habits that have kept her open to the next idea even as her company has scaled. She's the kind of founder who proves that staying curious isn't soft — it's strategic.
If you've been so focused on the results in front of you that you've stopped following the threads of your own interest, this conversation will give you both the permission and the practical reason to start again.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
Connect with Elizabeth and Chasing Paper:www.chasingpaper.com@chasingpaper
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm