In this special interview episode of Minding Your Business, CJ Jolliff and Aaron Jarrels sit down with SEO specialist Eric Plotts of Blue Lake Web Design to discuss how search is really working today.

Eric explains why the traditional black hat vs white hat SEO debate misses the point, how click-through rate and engagement influence rankings, and why branding now makes up the majority of SEO success.

Topics include GEO (Generative Engine Optimization), AI search, social media’s role in SEO, authority signals, local SEO challenges, e‑commerce platform choices, and what business owners should focus on right now.

To learn more about Eric and what he does, go to https://bluelakewebdesign.com/

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