In this episode of Minding Your Business, CJ and Aaron are back with a blend of laughs, real talk, and creative breakthroughs. CJ reveals the challenges of building a coaching curriculum and how he's adapting to clients' diverse needs. Aaron introduces us to Being Bernard, his alter ego and satirical YouTube therapy character, as a form of emotional and creative release. They unpack the power of humor, identity, creative experimentation, and the intentional pivoting that fuels passion projects.

You'll hear:

• How CJ is turning a rigid coaching curriculum into a flexible toolset
• Why no two clients need the same marketing approach
• Behind-the-scenes tech + AI tools powering Aaron’s Being Bernard series
• A full playthrough and breakdown of Episode 2 of Being Bernard
• A fascinating comparison to AJ from The Why Files and YouTube monetization strategy

Whether you're a coach, a creator, or just someone trying to align passion with profession, this episode is a must-listen.

Watch Being Bernard: https://www.youtube.com/@BeingBernard/videos

Work with CJ: https://cjjolliff.com

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! ⁠https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA⁠

Topics covered include coaching curriculum, marketing strategy, client personalization, YouTube, content creation, alter egos, AI video tools,Runway, HeyGen, Sora, Gemini, creative expression, emotional burnout, passive aggression and humor, storytelling structure, recurring gags, monetization, Patreon, The Why Files, mental health, niche vs broad audience, podcast humor and banter.

In this episode of Minding Your Business, CJ and Aaron unpack the surprising connection between clutter and clarity, and why the state of your space may be sabotaging your focus. From ADHD workarounds to passion burnout, they explore what happens when fun hobbies become "serious businesses"—and why that shift can suck the joy right out of them.

CJ shares how revamping his office and garage transformed his productivity, while Aaron reveals his hilarious “teeth-brushing jammies” song he uses to keep his son (and himself) on task. This candid conversation is a masterclass in self-awareness, habit-hacking, and protecting your passions.

What you'll hear:

• Why decluttering your space helps declutter your brain
• What "miss-function" is (and how it shows up in daily life)
• Why turning hobbies into hustles can backfire
• ADHD coping tips from real life
• How music shapes memory, mood, and even test scores
• A surprising confession: CJ is now watching… Gilmore Girls?

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics covered include decluttering and productivity, ADHD focus strategies, the distinction between passion and profession, workspace optimization, attention management, singing to stay on task, creative burnout, background noise and focus, music memory recall, Gilmore Girls, Star Trek replicator, creative flow, workspace habits, therapy and attention, and work-life balance.

In this After Hours episode of Minding Your Business, CJ and Aaron sit down with James Griffin, founder of Auto Shop Marketing Pros, to uncover how he went from flying Navy jets to helping auto shops dominate online. James shares how he found his niche, why Google search ads are a goldmine, and how his sales process evolved from cold calls to an automated client pipeline.

We talk war stories from the marketing trenches - targeting Ferrari owners with bad websites, capitalizing on hailstorms, and why some shops are too booked for their own good. Whether you run a shop, market for one, or just love business growth strategies, this one’s packed with actionable takeaways and a few laughs along the way.

Guest Information:

James F. Griffin of Auto Shop Marketing Pros

https://www.autoshopmarketingpros.com

Auto Shop Marketing Secrets: How to Get More Calls, More Quotes & Increase Car Count! by James F. Griffin https://a.co/d/78Ic2Mp

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics covered include: auto shop marketing, local business advertising, Google Ads strategy, Facebook Ads targeting, niche marketing, Navy veteran entrepreneur, sales process automation, lead generation, digital marketing for auto repair, hailstorm marketing, profit faucet, and small business growth.

In this episode of Minding Your Business, Aaron has a breakthrough moment—one that reframes how creators approach their work. From struggling with gear and storage space to discovering the power of showing up authentically, this episode is equal parts tech talk and mindset shift.

CJ and Aaron break down:

• How to build a sustainable video workflow (hardware, backups, and editing tips)
• The “Seed & Spark” approach to launching a creative project
• Why trying to find an audience will burn you out—and what to do instead
• Learning to walk, not sprint, toward your creative goals

This is a must-listen if you're a creative person trying to make your dream project real—without losing your mind.

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics covered include creative workflow, Adobe Premiere Pro, Mac Mini M4, external storage vs. cloud storage, RAID backup strategy, crowdfunding for filmmakers, Seed&Spark, audience-building vs. authenticity, social media strategy, burnout and productivity, mystery series production, analog horror, “Done is better than perfect.”

In this episode of Minding Your Business, CJ and Aaron get real about what makes marketing work - from storytelling frameworks to ad formulas that actually convert.

You'll hear them unpack how to combine the Hero’s Journey with the Interrupt–Engage–Educate–Offer model to create powerful messaging in short-form content. From dissecting real ads to reflecting on mindset shifts, sim racing, and the psychology of storytelling, this episode is a mix of strategy and soul.

🧠 Learn why positioning your customer as the hero matters
💡 Discover how short ads can still tell full stories
🔥 Hear a few killer ad examples (and why they work)
🎮 Also, CJ finally confesses his racing wheel addiction

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics covered include Hero’s Journey, StoryBrand, marketing strategy, ad frameworks, Interrupt-Engage-Educate-Offer, branding, copywriting, short-form video ads, customer psychology, sim racing, business mindset, recovery and behavior change, The pit and the helicopter.

In this episode, CJ and Aaron dive deep into how happiness is a choice, not a destination. Aaron shares a hilarious and insightful story about finally getting a Segway after 12 years - and what it taught him about patience, mindset, and how we often delay joy. CJ takes us through different types and categories of lead magnets - download the list below. From traffic jams to Hapkido to lead magnets, this episode explores self-awareness, emotional intelligence, and how to use content to attract (and repel) the right customers.

Download the Lead Magnet Types PDF here - https://cjjolliff.com/lead-magnet-types

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics: Happiness mindset, delayed gratification, emotional regulation, entrepreneurial journey, work-life balance, lead magnets, marketing funnels, client qualification, self-worth vs. email value, customer journey strategy.

In this Minding Your Business: After Hours episode, CJ and Aaron sit down with Eric Yun of 10 Mile Marketing. Eric shares his proven strategy for helping small businesses dominate their local 10-mile radius using social media, with a $200/month ad budget that drives massive engagement. From his “Hey Shoals” foodie channel to value-based pricing, Eric reveals how to turn local restaurants into mini-celebrities and build trust through free content. Learn why focusing on local impact beats chasing national reach, how to test ads effectively, and the power of word-of-mouth marketing. Perfect for entrepreneurs and small business owners looking to grow smart and local!

Connect with Eric:

Eric Yun Instagram - https://www.instagram.com/ericyun14/

10 Mile Marketing Instagram - https://www.instagram.com/10mile.marketing/

Hey Media Instagram - https://www.instagram.com/itsheymedia/

Hey Shoals Instagram - https://www.instagram.com/heyshoals/

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics: Local marketing, social media strategy, Eric Yun, 10 Mile Marketing, small business growth, word-of-mouth marketing, Instagram ads, lead generation, value-based pricing, foodie channels, entrepreneurship, business scaling, client acquisition, content creation, community engagement, and digital marketing.

In this episode, CJ and Aaron dive into how AI is reshaping everything from quiz funnels to course reviews - and even closing high-ticket deals. They share new discoveries in AI agents, reflect on the importance of personal touch in sales, and explain why sending a proposal isn’t the same as closing a deal. Plus, Aaron reveals how a surprising tool gave him the best review he’s ever received - and it wasn’t human.

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics: AI agents, quiz funnels, business automation, personalized marketing, closing deals, proposal strategy, course creation, Udemy, AI hallucinations, NotebookLM, sales psychology, client experience, automation vs. personalization

CJ and Aaron are back! Refreshed, recharged, and more focused than ever. In this episode, they unpack Aaron’s shift in content strategy on YouTube, CJ’s coaching framework for business development, and the mission behind the Minding Your Business podcast. From authentic marketing advice to building share-worthy moments, this episode explores how real impact is made - not by chasing views, but by creating meaningful connections.

You’ll hear about YouTube experiments that led to real client results, a transparent mission statement, how CJ’s new venture Looky Social is redefining social media management, and why even seasoned entrepreneurs need to revisit the basics. Whether you're refining your message or launching something new, this episode offers insight and inspiration.

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics: Content strategy, YouTube growth, Authentic marketing, Lead generation, Coaching framework, Business mission statement, Social media management, Entrepreneurship mindset, Launch strategy, Business systems, Organic vs paid growth.

In this special unaired interview recorded two years ago, CJ and Aaron sit down with longtime friend and developer Chris Pisar, owner of CP Media in Bakersfield, CA. Chris shares his journey from sports broadcasting to web development, what it’s really like to grow a solo business, and the mindset shifts that helped him push through the early struggle. They cover the highs and lows of entrepreneurship—from automation and bad clients to family life and burnout prevention. Whether you’re in the creative space or just navigating your first few years in business, this episode is packed with honesty, insight, and the kind of stories that remind you you're not alone.

For more info on Chris Pisar and CP Media:

https://cp-media.com/

https://www.linkedin.com/in/christopherpisar/

Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Topics: Solopreneurship, Web Development, Entrepreneurship, Client Management, Business Mindset, Burnout Prevention, Automation, Work-Life Balance, Confidence in Business, Creative Process, Remote Work, Freelancing, SEO, Personal Growth