In this episode of the Minding Your Business Podcast, CJ and Aaron sit down with Trevor Convirs, digital marketing expert, former software engineer, and founder focused on helping trades businesses generate consistent leads.

Trevor shares his journey from fintech to entrepreneurship, how he transitioned from building websites to building lead generation systems, and why understanding the “why” behind a business is everything. The conversation dives into marketing strategy, Meta ads, lead response timing, AI automation, and the future of business.

But this episode goes deeper than tactics. Trevor unpacks his mission to build a business that impacts people, families, and the broader community - highlighting leadership, responsibility, and purpose-driven entrepreneurship.

If you’re a business owner looking to grow, scale, and build something meaningful, this episode is packed with practical insights and powerful perspective.

Links:

• Work with Trevor: https://convirs.com
• Minding Your Business website: https://mybpodcast.com
• Build your business with CJ: https://businessbuilder.coach
• Aaron’s book “Break the LOOP”: https://a.co/d/ioTdwUK

Topics:

Entrepreneurship, Lead Generation, Digital Marketing, Trades Marketing, Facebook Ads, Google Ads, Business Growth, Sales Strategy, StoryBrand, Customer Psychology, AI Automation, CRM Systems, Small Business Strategy, Faith-Based Leadership, Community Impact