How Maria Bross of revenue.io is modernizing the way we look at SDR training, onboarding, and support.

There’s a common myth that some of us are natural-born salespeople - and without that innate ability or predisposition, you won’t see success as an SDR.  

Well, consider this podcast an episode of MythBusters because we reject that reality and substitute our own.  

And so does our guest, Maria Bross of Revenue.io. She is a self-proclaimed “not naturally good at saleser,” and yet she’s built out an impressive career as both an IC and as a manager+.  

Her secret? Training, coaching, and support.  

And those themes stayed constant throughout her full circle journey - from Sales Development Rep to Sales Enablement Manager and back to Sales Development, this time in a leadership position. Her love of adult learning and fascination with pipeline generation propelled Maria forward - not some “innate ability.”  

We talk about the impact of a well-structured training program, what happens when management offers minimal support, and whether or not the SDR model is still viable in today’s modern environment.

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